YouTube Revenue Calculator
Estimate YouTube ad revenue from view count, niche CPM and watch-time.
Your channel
Typical channels: 50–70%. Kids / claimed content: 20–35%.
Estimated monthly revenue (AdSense)
How we got there
- · Effective CPM (median): $14.00
- · Monetised views: 60,000
- · Creator share: 55% (Google keeps 45%)
YouTube revenue — what you see vs. what you keep
Creators ask all the time: "my video hit 1M views, how much did I make?"The honest answer: it depends a lot on niche and audience geography. This calculator models both explicitly so you get a reasonable range rather than a single misleading number.
The 55% creator share is not negotiable
Google keeps 45% of ad revenue and gives 55% to creators. That split has been constant since the YouTube Partner Program launched in 2007 and applies equally to a 100k channel and a 100M channel. So the only ways to grow ad revenue are (1) views, (2) niche CPM, and (3) the share of views that actually monetise.
What is monetised view ratio?
Not every view triggers an ad. Adblock users, very short sessions, videos with copyright claims, kids content (COPPA-restricted) and viewers from non-monetised regions all return $0. A typical channel sees 50–70% of views monetise; kids or claimed content sees 20–35%.
About this tool
CPM ranges are reference values built from public creator-economy benchmarks and the standard RPM formula. Treat them as a directional heuristic, not as a copy of any single vendor report. Real channel RPM varies a lot with audience geography and ad-fill rate.
Frequently asked questions
What's the difference between CPM and RPM?⌄
CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions. RPM (Revenue Per Mille) is what the creator actually earns per 1,000 video views. RPM is a fraction of CPM (usually much smaller), and the exact ratio depends on how many views are monetisable and ad-fill rate.
Why do CPMs vary so much by niche?⌄
Because what advertisers will pay per viewer varies a lot by niche. Finance and B2B niches with high lifetime value typically bid more, while mass-market gaming and entertainment niches usually see much lower CPMs.
How do I model Shorts?⌄
Shorts are paid from a separate ad pool with RPM that tends to be much lower than long-form. This calculator is built for long-form videos; for Shorts, treat the projection as illustrative only and check your YouTube Studio dashboard for actual numbers.
Why no sponsorships or memberships?⌄
Ad revenue is set by the platform, but sponsorships, memberships, Super Chats and affiliate links scale with the creator's individual sales effort and are hard to generalise. At larger sizes non-ad income can sometimes outweigh ad revenue, but results vary widely.
Where does the data come from?⌄
Reference ranges built from public creator-economy benchmarks and the standard RPM formula. Treat the bands as a directional heuristic for niche comparison, not as a copy of any single vendor report.
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