YouTube Revenue Calculator
Estimate YouTube ad revenue from view count, niche CPM and watch-time.
Your channel
Typical channels: 50–70%. Kids / claimed content: 20–35%.
Estimated monthly revenue (AdSense)
How we got there
- · Effective CPM (median): $14.00
- · Monetised views: 60,000
- · Creator share: 55% (Google keeps 45%)
YouTube revenue — what you see vs. what you keep
Creators ask all the time: "my video hit 1M views, how much did I make?"The honest answer: somewhere between $700 and $20,000, depending on niche. Most of the gap comes from two variables — niche CPM and audience geography. This calculator models both explicitly.
The 55% creator share is not negotiable
Google keeps 45% of ad revenue and gives 55% to creators. That split has been constant since the YouTube Partner Program launched in 2007 and applies equally to a 100k channel and a 100M channel. So the only ways to grow ad revenue are (1) views, (2) niche CPM, and (3) the share of views that actually monetise.
What is monetised view ratio?
Not every view triggers an ad. Adblock users, very short sessions, videos with copyright claims, kids content (COPPA-restricted) and viewers from non-monetised regions all return $0. A typical channel sees 50–70% of views monetise; kids or claimed content sees 20–35%.
About this tool
CPM ranges are synthesised median values drawn from the 2025 Influencer Marketing Hub, Tubefilter and IAB public reports. Most real channels land within ±30% of the median for their niche. Refreshed every January.
Frequently asked questions
What's the difference between CPM and RPM?⌄
CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions. RPM (Revenue Per Mille) is what the creator actually earns per 1,000 video views. RPM ≈ CPM × monetised-ratio × 0.55 (creator share), which usually lands at one third to one half of CPM.
Why do CPMs vary so much by niche?⌄
Because what advertisers will pay per viewer varies wildly. Finance and B2B niches have huge customer lifetime value, so advertisers bid aggressively. Gaming and entertainment are mass-market with low LTV — CPMs land at roughly one-fifth of finance.
How do I model Shorts?⌄
Shorts are paid from a separate ad pool with RPM roughly 1/10 to 1/15 of long-form (averaging $0.05–$0.10 per 1k views in 2025). This calculator is for long-form videos. For Shorts, multiply view count by $0.05–$0.10 separately.
Why no sponsorships or memberships?⌄
Ad revenue is set by the algorithm, but sponsorships, memberships, Super Chats and affiliate links scale with the creator's sales effort and can't be generalised. Channels above ~50k subs typically earn 1–3× their ad revenue from these other streams.
Where does the data come from?⌄
Synthesised from 2025 Influencer Marketing Hub creator benchmarks, Tubefilter industry surveys, the IAB Internet Advertising Revenue Report and aggregated /r/PartneredYoutube self-reports. Refreshed annually.
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